Description
Oction-Hong Kong's best gamified auction application-is looking for a talented Digital Marketing Specialist (Startup CMO) to join our marketing team.Unforgettable shopping experiences start with Oction. Don’t just beat the queue and get marginal
Upcoming auctions will include smartphones, laptops, bluetooth speakers, smart watches, accessories, and more.
The responsibilities for this position include:
- Initiate & Manage Marketing related projects and make sure all campaigns and projects are organised and updated
- Manage and Utilise Marketing Resources within Team and beyond
- Identify trends and insights, and optimise ad spend based on the insights
- Identify trends and insights, and suggest product iteration directions based on the insights
- Maintaining our social media presence
- Communicate with our users
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
Requirements
- Native Cantonese proficiency
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords, Facebook Ads campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits
- Competitive salary
- Flexible working hours
- Management experience
- Dedicated, passionate core team
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