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Digital Marketing Specialist (Startup CMO) Hong Kong, Kowloon · Marketing


Description

Oction-Hong Kong's best gamified auction application-is looking for a talented Digital Marketing Specialist (Startup CMO) to join our marketing team.
About Us:
Unforgettable shopping experiences start with Oction. Don’t just beat the queue and get marginal
discounts - discover a brand new way to shop and score up to 90% discount on trending, high-end gadgets!

Upcoming auctions will include smartphones, laptops, bluetooth speakers, smart watches, accessories, and more.

The responsibilities for this position include:
  • Initiate & Manage Marketing related projects and make sure all campaigns and projects are organised and updated
  • Manage and Utilise Marketing Resources within Team and beyond
  • Identify trends and insights, and optimise ad spend based on the insights
  • Identify trends and insights, and suggest product iteration directions based on the insights
  • Maintaining our social media presence
  • Communicate with our users
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Evaluate emerging technologies
  • Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Native Cantonese proficiency
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords, Facebook Ads campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

  • Competitive salary
  • Flexible working hours
  • Management experience
  • Dedicated, passionate core team
View or Apply to original Job here

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