Digital Marketing Data Analyst + Storyteller
Job Description:
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics, and Warner Music Nashville, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
Job Title: Digital Marketing Data Analyst + Storyteller
A little bit about our team:
The Digital team at Atlantic Records is a full-service, agency-like marketing team, dedicated to building artist careers through the intersection of music and technology, unlike any other at a record label. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partners across music, touring, merch, and all other aspects of the artist career. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
Why this could be your next big break:
The music industry continues to evolve, and Atlantic Records is always helping artists grow and reach their fans in new ways. Using data to understand artist and fan connections, you will help build new models for breaking artists. If you are HIGHLY analytical, a great communicator, and love digital marketing, this very unique role could be for you. This is not a digital marketing role; it is a new, unique opportunity for someone who loves data, spreadsheets, and infographics, but would prefer applying those skills to analyze music marketing activities rather than finance.
You will be working with the heads of digital marketing, technology/production, and ecommerce, using data to help drive ongoing marketing strategy and partnership relationships.
You should be as comfortable telling stories around the campfire as you are in digging through data tools and building graphs. You’ll work with each department, and with all levels of artists, helping us understand which marketing activities drive which actions. You will work with many analysts within Atlantic and Warner Music Group, but uniquely you’ll apply your skills to help each part of our team understand how to apply these learnings to marketing campaigns.
You must think like a fan, a consumer, an artist, a technologist, and a marketer all at once.
Here you’ll get to:
- Leverage data insights by applying the learnings in a way that can be understood and applied by all levels of the organization, from executive to new hires.
- Collect and translate data into actionable insights which will help drive business strategy and decision-making process:
- Dig through multiple data tools and data sets to draw conclusions based on marketing plans
- Perform artist analyses on streaming, social, content and commerce properties
- Determine cause and effect of marketing plans on streaming, sales and other channels
- Analyze the impact of advertising, radio and other inputs on sales/streaming
- Present data findings in easily understood formats to all levels of the company
- Identify and fulfill ongoing and ad hoc reporting opportunities
- Act as a resident expert on the latest tools and learnings from the Sales, Research & Analysis, and CRM/Direct-to-Consumer teams.
Rockstar candidates will be able to:
- You are incredibly analytical, with a penchant for translating the insights into easily understandable formats
- You have AMAZING organizational abilities
- You can prioritize based on biggest wins for our artists and the team
- You can manage multiple deadlines and urgent tasks
- You are willing to learn a little bit of everything, and open to take on anything
- You are excellent at listening, interpreting, and communicating with small and large groups
- You are creative
- You are a self-starter
- You LOVE the internet, technology, social and music
It would be music to our ears if you also had:
- Experience with enterprise-level and startup analytics tools, including data segmentation, visualization and dashboard tools. Some may include Tableau, Next Big Sound, social listening tools, and beyond.
- Familiarity with Nielsen SoundScan/Connect and Mediabase preferred.
- Experience analyzing music industry data, including streaming, advertising and marketing data.
- An analytical, creative design AND writing background
- 2+ years experience
Why join us?
Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music, every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA.
Consider a career at WMG and be a part of one of the biggest forces in music today.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for Warner Music Group. We love it here, and think you will too.
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.
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